Friday, October 1, 2010

Lotus reinvents itself in Paris

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Lotus has always been a small, nimble company that built a few small, nimble sports cars. However, at the 2010 Paris Motor Show, we saw the beginnings of a what could be a much bigger Lotus. The automaker unveiled four new concepts--the Elan, Espirit, Elite, and Eterne. In addition to expanding the line with four new models, Lotus also is increasing its current stable with a more powerful, but also 400-pound heavier update to the featherweight Elise. Lotus plans to roll these five new models out over the next five years as part of its ambitious plan to compete with the larger supercar heavyweights.
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October 1, 2010
This week in Car Tech
Antuan Goodwin
Antuan Goodwin
Associate Editor, Car Tech,
http://cars.cnet.com
Lotus reinvents itself in Paris
Lotus has always been a small, nimble company that built a few small, nimble sports cars. However, at the 2010 Paris Motor Show, we saw the beginnings of a what could be a much bigger Lotus. The automaker unveiled four new concepts--the Elan, Espirit, Elite, and Eterne. In addition to expanding the line with four new models, Lotus also is increasing its current stable with a more powerful, but also 400-pound heavier update to the featherweight Elise. Lotus plans to roll these five new models out over the next five years as part of its ambitious plan to compete with the larger supercar heavyweights.

 Lotus' 5-year reboot updates Elise, goes upmarket
 2010 Paris Motor Show coverage
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