Wednesday, November 28, 2012

Joel Ewanick is new head of Fisker global sales and marketing: Autoweek TV

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Wednesday, November 28, 2012                 

Following an abrupt departure from GM, Joel Ewanick has found a place as head of global sales and marketing for green automaker Fisker.
Joel Ewanick is new head of Fisker global sales and marketing: Autoweek TV
11/28/12, 4:14 pm et
Also in this episode: BMW hopes a new shirt will unite 1 Series M-Coupe owners, and Hyundai brings a fixed-gear bicycle-inspired Veloster concept to the LA Auto Show.

TRANSCRIPT

-- Joel Ewanick is headed to Fisker.

-- BMW's releasing a new…shirt.

-- And Hyundai's bringing a rather unfortunate concept to LA.

I'm Rory, it's Wednesday, let's do the news.

It seems like just yesterday that we brought you news of former GM marketing chief Joel Ewanick's firing from GM.

Today, he's going to Fisker. After a short stint heading GM's marketing operation, Ewanick's GM career went down in flames after a sponsorship deal with one of England's hottest sports franchises, the Manchester United soccer team, engulfed him in controversy....


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