Monday, July 30, 2012

Joel Ewanick out as GM marketing chief: Autoweek TV

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Monday, July 30, 2012                 

As marketing chief, Ewanick questioned GM's social media efforts and Super Bowl advertising strategy.
Joel Ewanick out as GM marketing chief: Autoweek TV
07/30/12, 4:35 pm et
Also in this episode: Formula One driver Lewis Hamilton claims victory at the Hungarian Grand Prix, and Jimmie Johnson wins at the Brickyard 400.

TRANSCRIPT

-- GM makes a change in marketing

-- Lewis Hamilton gets Hungary

-- And Jimmie Johnson grabs a win at the Brickyard

It's Monday, I'm Rory, let's do the news.

Joel Ewanick, GM's marketing chief has been let go. You may remember him as the guy who questioned the efficacy of advertising on Facebook and announced that GM wouldn't advertise during the Super Bowl. GM says the firing wasn't related to any of that.

The world's fastest chinstrap, ...


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