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- Ford Teams Up With Vanity Fair & Indie Directors To Reinvent Lincoln: Will It Work?
- Forget Fingerprint Scanning: New Anti-Theft System Identifies Drivers' Brain Waves
- J.D. Power Confirms: Brand Loyalty Is Dead, Especially Among Millennials
- Record Gas Mileage, 2014 Nissan Rogue, More Frankfurt Debuts: What’s New
- Toyota Recalls RAV4, Lexus HS Hybrids A Second Time
| Ford Teams Up With Vanity Fair & Indie Directors To Reinvent Lincoln: Will It Work? Posted: 11 Sep 2013 08:48 AM PDT  Old Spice, Wendy's, MySpace: rebranding campaigns are everywhere these days. Now, Ford is trying its hand at the "re-invigoration" game with a new series of videos that aim to dust off the Lincoln name. It's called the Lincoln Reimagine Project, and it's an element of Lincoln's larger "Hello, Again" rebranding campaign. The Reimagine Project...      |
| Forget Fingerprint Scanning: New Anti-Theft System Identifies Drivers' Brain Waves Posted: 11 Sep 2013 08:20 AM PDT  It's hard out there for a thief -- and it's getting harder. Once upon a time, all the bad guys needed to do was find an unlocked vehicle. Now, they've got to fight their way past kill switches, LoJack devices, and OnStar -- not to mention the impending arrival of digital license plates, voice-identification, and fingerprint-recognition. But all...   |
| J.D. Power Confirms: Brand Loyalty Is Dead, Especially Among Millennials Posted: 11 Sep 2013 07:57 AM PDT  As automakers know all too well, Americans have a love-hate relationship with cars. And as if that weren't bad enough, J.D. Power has just revealed that brand loyalty -- the thing that brought our parents back to the same dealership year after year -- is dying a slow death. Among Generation Y (better known as Millennials), it's limping toward...   |
| Record Gas Mileage, 2014 Nissan Rogue, More Frankfurt Debuts: What’s New Posted: 11 Sep 2013 07:30 AM PDT  Today at The Car Connection, we learned that gas mileage of new cars is at record highs, got more information on the 2014 Nissan Rogue and saw even more cars that have debuted at the 2013 Frankfurt Auto Show in Germany this week. All this and more in today's car news, right here on The Car Connection. According to a new study, the average gas...   |
| Toyota Recalls RAV4, Lexus HS Hybrids A Second Time Posted: 10 Sep 2013 10:46 AM PDT  Toyota is recalling certain 2006 through 2011 Toyota RAV4 SUVs and 2010 Lexus HS 250h hybrids in a second recall for the same rear suspension problem. A notice on the National Highway Traffic Safety Administration (NHTSA) website puts the number of vehicles potentially affected by the recall at 780,584. According to the NHTSA bulletin, affected...   |
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