Tuesday, April 20, 2010

The Car Connection

The Car Connection

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Only In Detroit: GM Markets To Churchgoers…At Church?

Posted: 20 Apr 2010 04:39 PM PDT

You're probably familiar with the new-vehicle ride-and-drive events that automakers sometimes stage in shopping centers or other public places, targeting a certain type of customer. In this case, it was Sunday drivers—at church. According to the Detroit Free Press, Hartford Memorial Baptist Church in Detroit allowed General Motors and GM Minority...


J.D. Power: Customers Happiest With Michelin, Pirelli Tires

Posted: 20 Apr 2010 03:51 PM PDT

If it's nearly time to get a new set of tires, heed two pieces of advice: You generally do get what you pay for, and certain brands do quite consistently leave motorists more satisfied than others. In this year's case, it's Michelin and Pirelli. In J.D. Power and Associates' major annual tire study, Michelin was rated highest in Power's luxury...


2010 Kia Forte Retested, Named An IIHS Top Safety Pick

Posted: 20 Apr 2010 01:19 PM PDT

The 2010 Kia Forte is one of our best-rated small cars here at TheCarConnection.com, and it just earned another accolade: Top Safety Pick. The Insurance Institute for Highway Safety (IIHS) Top Safety Pick designation applies only to Forte models produced after October 2009, when Kia made some design changes to the sedan's B-pillar and roof...


Buick Eyes Younger, Hipper Drivers With New iPad Ads

Posted: 20 Apr 2010 09:05 AM PDT

Buick's skid from sporty family ride to stodgy senior-mobile was a long, slow one, and the road back to younger consumers has been decidedly uphill. Last week, we reported that after topping out at 72, the average age of Buick drivers has finally begun to drop, and thanks to a new ad campaign running on the Apple iPad, that figure may slide a...


Automakers Put The Brakes On Marketing To Hispanic, African American Shoppers

Posted: 20 Apr 2010 06:36 AM PDT

We all know that the recent recession was tough. Surrounded by bankruptcies, layoffs, and general economic tsoris, companies of all sorts had to re-examine how they did business. Across every sector, budgets were cut, and the trimming often began in marketing departments. Particularly hard hit? The auto industry and its advertising geared to...


Duh of the Day: Boys Like Cars Even As Very Small Children

Posted: 20 Apr 2010 05:49 AM PDT

Back in the free-thinking Seventies, much parenting advice suggested that children were blank slates who wouldn't adopt gender-stereotyped behaviors if society didn't teach them to do so. Many well-meaning parents dutifully offered toy trucks to their daughters, and dolls and playhouses to their sons, only to see the kids reject them for the...


Hyundai And Kia Will Launch Engine Stop-Start Tech In U.S.

Posted: 20 Apr 2010 01:01 AM PDT

Hyundai and Kia will follow the lead of automakers like BMW and Volkswagen by offering fuel-saving engine stop-start technology on some of their cars in the near future, with the first U.S. versions available within the next two years. The system works by shuting down the engine while the car is stationary in traffic, then starting it again once...


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